VIP Creative × Thermotec
Thermotec | Conservatory Roofing
Performance Case Study
We make every client the same promise. Don't just tell people you're good. Show them.
Thermotec replaces tired conservatory roofs across the UK. It is a big, considered purchase, and plenty of competitors are bidding on the same clicks. The ads were ticking over, but enquiries had flattened. People needed a reason to trust Thermotec before they would get in touch.
So we made two short testimonial videos. Real Thermotec customers, filmed in their own homes, talking about the work in their own words. Then they went to work across the advertising. In the first full quarter they ran, website enquiries were roughly five times what they had been. Here is what the numbers did.
Website enquiries per month
GA4 contact form submissions · May 2025 – Jun 2026A steady year hovering around 20 enquiries a month. Then the videos went live and May hit 141. These are real form fills on the website, counted once each.
The results
The quarter the videos ran
Comparing the three months before the videos with the three months after.
The data
Both channels followed
The same testimonials ran as paid ads on Meta and as proof on the landing pages behind Google search. Both moved.
Meta cost per lead
Dec 2025 – Jun 2026Cost per lead fell to a third of where it started, settling around £25 as the videos scaled. Cheaper leads, more of them.
Google search conversions per month
Jul 2025 – Jun 2026A channel that ran in single digits for most of the year more than doubled once the testimonials were earning trust on the landing pages.
Why it worked
Video clears the trust bottleneck
On a big ticket home improvement, trust is the thing standing between an ad and a phone call. A polished product shot cannot do that on its own. A real customer talking about real work can.
On Meta the videos stopped the scroll and pulled in people who had never heard of Thermotec. On the landing pages they reassured the ones who had, which is why the search numbers climbed too. One piece of creative, working across the whole funnel. Same budget, same audiences, new reason to believe.
Got a product worth showing off?
If your ads are doing the talking but not the convincing, that is a job for video. Let's get your customers on camera.
Start a projectVideo by VIP Creative · Campaign management by Loud Digital
How we measured this. Website enquiries are GA4 contact form submissions, the de‑duplicated count of real enquiries on the Thermotec site. Meta and Google figures are reported by each platform and shown to illustrate how each channel performed, not added together. All comparisons are Q1 2026 (January to March, before the videos) against Q2 2026 (April to June, after they went live at the end of March). June is a partial month, so the after figures are if anything conservative. Source: Thermotec GA4, Google Ads and Meta Ads accounts.