The Benefits of Commercial Videos

Why should every business use videos as part of its marketing activity? Well, according to research by Social Media Week, viewers say that they retain 95% of a message when accessed via video. *mic drop*

Okay, we should probably give a bit more info than that, so here are a few additional reasons that we think you’ll find pretty impressive. 


Fancy some more stats?

The latest insight shows that 85% of people would like to see more video from brands (Wyzowl), which isn’t surprising when you consider that the average person will spend 100 minutes each day watching online video (Zenith Media). 

Posting video content is super effective, with 93% of brands getting a new customer because of a video on social media (Animoto). And it doesn’t just apply to young audiences either, as the largest increase in online video consumption is actually with people over 46 years old (Limelight).


What does all of this mean?

Put simply, all of those juicy numbers show that businesses need to be posting their own branded video content on a regular basis. That’s the mission of VIP Creative – to bring the highest quality of video production and visual storytelling to businesses in Hull, Leeds, Sheffield and beyond without battering their bank balances.


Ramp up your socials

Social media is an awesome way to share messages, sell online, attract fresh talent, show the world your values such as charitable activity, and generally get your brand in front of a very wide audience. Whilst images and links are great, videos grab attention more than any other form of content and are amazing for conversion.

Can we share another cheeky stat? The biggest online brands such as Amazon and eBay say that adding a video to a product listing increases the chances of a shopper buying that item by up to 35%. That’s why it really is worth developing a video content calendar if you sell products, whether it’s clothing, machinery, vehicles, doughnuts, baby toys or anything else that comes with a price tag.


It’s not just about sales

When you take on VIP Creative, you suddenly gain a powerful method of engaging your employees. We love creating videos that strengthen induction, training, education, health and safety and other internal comms processes, as we know exactly how to bring out the unique personality of your brand and its people.

By using video to train , educate and motivate staff, you encourage them to digest key information much more quickly and effectively. This in turn can help you to save time and money through increased efficiency and the removal of inconsistencies across the board. 


Lights… camera… call to action

Don’t tell them how good you are. Show them. Give us a shout through our contact form and let’s talk!

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