PRODUCT PHOTOGRAPHY HULL
product photography for websites, advertisements and marketing
Product photography is key to increasing customer loyalty and generating sales. Dahlgren stated that “customers are three times more likely to buy online when retailers offer rich imagery with the ability to zoom, pan and see colour options and alternative views of the merchandise, along with the products presented in context or on a model.” In a traditional Brick-and-Mortar establishment customers have the ability to pick up products to get a closer look. Online, photography offers the customer the ability to engage with the product offering a tangible experience that cannot be described through text alone.
Effective product photography enhances the overall visual appeal of your marketing materials, websites, and your social media platforms, leading to higher engagement and sales. Maintaining consistent and polished images across various channels helps support your brand presence.
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Our team is ready to discuss your needs, provide a free consultation, and offer expert guidance to bring your vision to life.
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FAQ's
Product photography involves taking images of products for use in advertisements, on websites, social media, catalogues, and other marketing materials. These images accurately represent the product and make it appealing to potential customers.
Good product photography attracts customers by highlighting the product’s features and benefits. Building trust, influencing a purchase decisions, and helping to differentiate products from competitors are ways good photography can help. Good product photography ultimately helps boost sales and brand reputation.
- Studio Photography and pack shots: Simple and clean backgrounds that focus solely on the product.
- Lifestyle Photography: The product is shown in use or is photographed in a setting that represents their use.
- Detailed Shots: Close-ups that help highlight specific features and textures.
- Group Shots: Multiple products or variations shown together to show diversity in styles and features.
- 360 Photography: Interactive images that allow customers to see all the angles of a product.
We’ll need your best products. Please ensure the products are clean, free from dust and fingerprints, and in perfect condition. If necessary, bring/send multiple copies in case of defects. Plan and provide any necessary props or accessories to enhance the presentation. We can offer this service at an additional cost.
Costs vary based on the the number of products, and the complexity of the shoot. Discuss with us how many products you need, how many backgrounds and if you need a clean background or a constructed set. We’ll help you make the right decision based on your needs.
A simple shoot might take a couple of hours, while a detailed session (eg with set designs) or with multiple setups and products can take a full day or even more.
We have studio and location lighting to keep lighting consistent. This will be used 99% of the time for all shoots. We also have numerous backgrounds and rigs we can use to get the right shot for you.
Editing involves colour correction, removing imperfections, enhancing details, and sometimes background removal or replacement. Our aim is to make the product look as polished, attractive and accurate as possible.
Simple, neutral backgrounds (black, white, grey) are commonly used to keep the focus on the product. Sets can be a great way to bring a product to life and lifestyle shots may use more complex backgrounds relevant to the product’s use.
e-commerce websites, social media platforms, printed catalogues, and advertisements are some of the areas product photography can be used.
Please discuss bulk shooting options with us if you have multiple products. It is far more cost effective to get a batch of products in than do one or two at a time.
We will work with you to understand your brand guidelines. Consistency is key and we can help develop images that can be clean and used for sites such as Amazon and more creative to use in other marketing campaigns.
Generally we send you a link to Dropbox with multiple folders that have the images saved for print and at web resolution.