When you’re working on your digital marketing, the thinking up of new ideas and publishing endless streams of content can become overwhelming. There are, however, some clever little habits you can get into and tricks you can use to simplify the process.
Build on solid foundations
First things first, a solid content creation strategy is built on clear vision for who your audience is, what their lifestyle is like, what their goals are, and what connection they have to you and your product. You also need a strong understanding of your overall messaging, your marketing goals and your USPs. With this knowledge, you’ll have a strong underlying basis for your photography, videos and other digital content that can inform tone and general direction moving forward.
Approaching content marketing with a bit of forward planning will make it far more manageable. Thinking up content ideas on the spot can lead to inconsistency and troublesome workloads. So, try listing your different kinds of content (such as how-to guides with images and behind the scenes videos) and note how regularly they should be posted.
Next, create a basic content calendar to map out this future content. You might even make up some templates for content like blogs, social posts and email newsletters that you can use again and again. Planning is simple, yet it will make content creation far less stressful and allow you to get ahead of schedule.
Avoid lengthy content creation sessions
A sure-fire way to create poor content is by sitting down and spending whole days grinding it out. Simple tricks like blocking out several smaller sessions of time throughout the week to work on content could prove to be the best thing you’ve ever done for your marketing. In the long run, it’ll help you to keep this mighty task manageable within your schedule and prevent errors that would typically occur during a content creation marathon.
Splitting content sessions up like this will also give you more opportunity to sleep on ideas and find inspiration in between them. Plus, if we’re supplying the photography and videos for you, all you need to do is think up some interesting written messages to accompany them.
Try dividing content creation by task
In a similar vein, try splitting up your content creation according to the type of task. If you’ve got a batch of blogs to write, try spending half an hour one day picking your topics, headers and layout. This will create a content backbone. The next day, come back refreshed and write some rough first drafts, filling out the space beneath each heading with creative ideas and not worrying about polishing them up just yet. The following day, commit a couple of hours to editing your content, embedding the images and/or videos, and scheduling it to go live at a later date.
Repurpose existing content
Repurposing content is an often underappreciated method of getting the most from it. Try taking snippets from your top performing blog posts and give them a new lease of life across several social media posts – this is a great example of how repurposing content can work. You can also add new photography and videos to existing webpages, blog posts and other online content, which can help to strengthen their standing with good old Google.
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