Combine Photography with Video Content for Full Effect

Here’s a question for you: What does your business have to shout about? Here’s another question for good measure: Are you actually shouting about it and doing so in the right way? Read on to discover why combining photography with video content is such a savvy move.   Marketing is changing With technology, consumer trends […]

How Video Content Will Boost Your Marketing

These days marketing is all about the content and what it communicates. When people visit your website, follow you on social media, open an email campaign or see one of your pay-per-click ads, they want to be greeted by information that educates, inspires and entertains. Video content is amazing for engaging people’s attention, plus you […]

How Photography Will Benefit Your Next Event

It feels like life is finally returning to normal, and with that comes a range of events being organised by companies, organisations and charities across Yorkshire and beyond. We absolutely love bringing our services to special celebrations, so we’ve put together a few reasons why hiring VIP Creative to capture your next event will benefit […]

Using Photography to Sell More Products Online

It really is true that we buy with our eyes, which is why every business that sells physical products needs a professional photographer on board. Whilst we’re sure your products look amazing already, photography is actually a very complex process and getting them to look good on camera can be difficult. This is due to […]

Striking Photography to Enhance Your PR Strategy

A strong marketing plan will contain a wide variety of activity. Social media, blogs, videos, email campaigns, printed literature and paid advertising will all play a role, but what a lot of businesses often forget about is regular PR coverage. Getting your news and achievements into newspapers and magazines is a powerful method of drawing […]

The Benefits of Commercial Videos

Why should every business use videos as part of its marketing activity? Well, according to research by Social Media Week, viewers say that they retain 95% of a message when accessed via video. *mic drop* Okay, we should probably give a bit more info than that, so here are a few additional reasons that we […]

Why Hire a Professional Photographer?

Many business owners and marketing managers that we speak to say they take their own photography. The reason for this is always the same – it can be done using a smartphone and it’s free. Fair play, saving money is great, but taking a DIY approach to commercial photography is a false economy that prevents […]

Awesome Videos for Induction, Training and Internal Comms

Well, what a year it’s been eh? The pandemic has completely changed the way businesses work, which has had a huge knock-on effect in regards to training and updating staff. We’ve been contacted by multiple companies looking for an effective method of delivering internal comms whilst socially distancing or working from home, which is where […]